Lead-Ins for Presentations

Metro Business AssociationSome Proven Lead-Ins for Presentations and Elevator Speeches

This is a starting point for you. Please add any lead-ins that have worked for you before and any new ones that you create. Try using a new lead-in each week.

The kind of referral that works for me is…

The kind of referral that doesn’t work for me is…

I do my best work with…

I’m most interested in the type of client that…

The three major benefits of what I do are…

What I do best is…

Clients I work with include…

The people I work best with are…

The companies I work best with are…

I’ve decided to do this because…

What makes me different as a(n) ___________ is…

My special qualifications include…

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